Luxury is beauty, sensuality, creativity, sensitivity, love, culture... Elegance, understanding by elegance the union of beauty and consciousness. Luxury is a combined experience of all these energies that are embodied in an object, in a product, in an experience. Beauty and consciousness are always linked to love. The challenge of luxury is to turn it into an experience of love. From love towards what you create, from love towards what you experience, from love to the present moment in which you enjoy that experience. Luxury is harmony with nature, with the human being, with beauty. It is an aesthetic and mystical experience at the same time. Luxury is transformation... An energy that takes us out of the ordinary, the trivial, the mundane and leads us to the fullness of being, to the ecstasy of the senses ...

Idili Lizcano - Founder of Aqvimia