Xavier Torres-Canals, Founder & CEO at Ics te ce_. He is a professional in creation and brand experiences with a long career as Director of Advertising, Communication and Image. He also collaborates with 3els and created its corporate image.
1 - What is luxury for you?
For me the luxury is knowing how to enjoy everything we do, the places we go. To live every little moment with maximum intensity.
2 - What is your professional field?
Communication, branding, event organization, advertising ... in the end everything we do is like a great shop window. Let's make it as visible and coherent as possible.
3 - What do you like most about your work?
See how the company or person is able to build their identity through their values, teaching them and explaining them. Everyone, people and companies, we have a character and a personality that defines us and makes us visible. We must take care of them permanently.
4 - What is the service of 3els that you value the most?
The personal service. They take care of you as if they were them. It is the best thing that can happen to you when you arrive in your destination.
5 - A must visit?
Anywhere in the world. In each corner we can find something unique, something special. Although if I have to choose I would tell you the Himalayas. Up there, in the mountains, is where I am best able to assess the greatness of everything that surrounds us.
6 - And finally, your favorite place in Barcelona?
I love barcelona. A place? ... El Born.
