Lluís Morillas is CEO and creative director of Morillas Branding Agency. We know him personally, we admire and appreciate him for being both excellent professional and person. Our collaborator, Xavier Torres-Canals, interviewed him.
1 - What is luxury for you?
Everything that can not be bought with money.
2 - What is your speciality in Morillas?
Strategic branding (online and offline).
3 - What do you like most about your work?
The originality. Each project, each client, each solution must always be different.
4 - What do you value most in luxury accommodation?
The experience lived.
5 - A must visit?
The MoMA in New York and the Tate Modern in London.
6 - And finally, your favorite place in Barcelona?
The Miró Foundation. A splendid place where the work of Joan Miró as an artist and that of Josep Lluís Sert as an architect are mixed. An exquisite and very unique pairing.
